Dica 4 - Guia de Marketing Facebook

O Facebook disponibilizou online, em 13-05-2011, um guia sobre as melhores práticas de marketing, um documento PDF de 14 páginas onde deixa alguns conselhos para que as empresas possam rentabilizar a presença naquela rede social.

Download do "Best Practice Guide: Marketing on Facebook” (3,5 MB)

Introduction
The Facebook ecosystem
Five guiding principles
· Build a strategy that is social by design
· Create an authentic brand voice
· Make it interactive
· Nurture your relationships
· Keep learning
Facebook by objective
· Foster product development and innovation
· Generate awareness
· Drive preference and differentiation
· Increase traffic and sales
· Build loyalty and deepen relationships
· Amplify recommendation and word of mouth
· Gain insights
Helpful Resources

Outros conteúdos de interesse em o Facebook Pages